ROAS (Return on Advertising Spend) is not necessarily dead, but it is becoming less useful as a standalone metric for measuring advertising effectiveness, particularly in the […]

It’s difficult to provide a specific answer to this question as the amount of marketing leakage experienced by ecommerce sites can vary greatly depending on several […]

Analyzing Google Shopping data with spreadsheets can be quite time-consuming, especially if you are dealing with a large volume of data. The amount of time it […]

There are several strategies you can use to find profitable products in your shopping campaigns: Overall, it’s important to regularly analyze your campaign data and adjust […]

Return on Advertising Spend (ROAS) is a metric commonly used in digital marketing to measure the effectiveness of advertising campaigns. It is calculated by dividing the […]