Product can drag down campaigns in Google Shopping – why?

Product quality is a critical factor that can impact the performance of Google Shopping campaigns. If the products that are listed in a campaign are of low quality, it can negatively affect the campaign’s overall performance.

Here are a few ways that poor product quality can drag down campaigns in Google Shopping:

1. Low Click-Through Rates (CTR): If your product images or descriptions are unappealing or unclear, it may lead to low click-through rates. A low CTR means that your products are not generating enough interest among potential customers, which can drag down the overall performance of your campaign.
2. High Bounce Rates: If customers are clicking on your products but then quickly leaving your website, it could be an indication that your product pages are not delivering on the expectations set by the product listing in Google Shopping. This can negatively impact your campaign’s performance and lower your conversion rate.
3. Negative Reviews: If customers are leaving negative reviews for your products, it can hurt your campaign’s performance. Not only will this discourage potential customers from purchasing your products, but it can also lead to a lower product rating, which can lower your visibility in Google Shopping.

Overall, it’s important to ensure that your product listings in Google Shopping accurately represent the quality of your products and provide a positive customer experience. This will help improve your campaign’s performance and increase your chances of success.

If you want to understand the true impact of products in your shopping campaigns you should identify which ones are not profitable and isolate these to allow your profitable products to thrive.

Take a free trial of Hellihub to discover your business winning and losing products, giving you insights of how you can move them away from profitable performing products.