STOP BLEEDING MARKETING SPEND AND DRIVE CONVERTING PRODUCTS HARDER

Google Ads

Connect one of the most powerful ecommerce software and sync your sales data.

90% of the world's population use Google to find and research information before a purchase. Ecommerce businesses spend nearly all of their marketing efforts marketing on this channel.

Hellihub uses Google's API to connect directly into your Google Ads account to bring in advertising data, then matching advertised products with orders from either shopify or Magento to provide all of the marketing intelligence to start backing the Winning products and scaling back on products losing money.

Google Ads

What is Google Ads?

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows advertisers to display advertisements, product listings, service offerings, and video content within the Google ad network to reach potential customers. 

Google Ads

Here's how Google Ads works:

Advertisers create ads

They create text ads, image ads, video ads, or product listing ads using the Google Ads interface. These ads can be targeted to specific keywords, demographics, locations, and other criteria.

Select targeting options

Advertisers choose the audience they want to target based on factors such as location, language, device type, interests, and demographics.

Set bidding strategy

Advertisers set a budget for their campaigns and choose a bidding strategy to determine how much they are willing to pay for each click (for pay-per-click campaigns) or impression (for pay-per-impression campaigns).

Ad auctio

When someone searches on Google or visits a website within the Google Display Network that is part of the ad network, Google runs an auction to determine which ads to display. The auction takes into account factors such as bid amount, ad quality, relevance, and expected impact.

Display ads

Ads that win the auction are displayed to users in various places, including search engine results pages, websites within the Google Display Network, YouTube, and other Google properties.

Measure performance

Advertisers can track the performance of their ads using Google Ads' analytics tools. They can see metrics such as clicks, impressions, click-through rates, conversions, and return on investment (ROI).

Overall, Google Ads is a powerful platform for businesses to reach potential customers online and drive targeted traffic to their websites, products, or services. It offers a wide range of targeting options, ad formats, and analytics tools to help advertisers maximize their advertising ROI.